VV-Impact Tracker

Plan, Capture and Report Your Impact – Demonstrate the difference you make



  • For impact officers/research offices, researchers/academics, impact leads, senior management
  • Secure, cloud-based platform
  • Enhanced collaboration and reporting system
  • Manage institutional research impact data easily
  • Raise the visibility of your impact performance
  • Develop and manage Impact Case Studies
  • Uses VV-Impact Metrics framework established since 2009
  • Unique framework to understand and track research impact and support it with evidence

“VV’s Impact Tracker software has been an absolute life saver! I have been leading a research project for the past four years that has become nationally and internationally significant very quickly. VV-Impact Tracker has allowed me to save vital evidence to clearly demonstrate the impact of the project, and, it has also helped me to map out and assess the nature of that impact in terms of stakeholders, for example. I have no doubt that it has also saved me much time and anxiety! My project will be used by my institution as a case study for REF2021. Had Impact Tracker not been available to me when the project began, I doubt that I would be in such a strong position now.”

Dr Emma Vickers

Senior Lecturer in History, Liverpool John Moores University

Insights on the HEI sector working towards sustainable development

In addition to working on the THE University Impact Rankings 2019, over the last few months, the VV team analysed THE World University Rankings 2019 top 100 higher education institutions (HEIs) in terms of their operational footprint as well as the sustainability impact of their teaching and research. Taking the 17 SDGs as a benchmark, our report, titled Insights into the Global Top 100 HEIs Practices in Achieving the UN SDGs, analysed publicly available data from the 100 institutions covering how they manage a variety of sustainability issues such as, policies in alignment with SDGs, governance, and curriculum development in alignment with SDGs.

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Vertigo Ventures’ Brand Identity Refresh

We are excited to formalise a project we have been working on for several months now! We see this as the next step towards improving all aspects of the business and achieving our company vision. While we will be rolling out the new brand slowly over the next few months (across our website, software etc.), we wanted to share with you an outline of our thinking, and the new VV logo.

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Our statement on the recently launched Global University Impact Ranking

As you might have heard by now, Vertigo Ventures (VV) are working in an advisory capacity with Times Higher Education (THE) to develop a new global university impact ranking that aims to measure institutions’ success in delivering the United Nations’ Sustainable Development Goals (SDGs). We hope this new ranking will be another fantastic opportunity to celebrate and showcase the excellent work universities undertake and the range of ways in which they contribute to local, national and global societies and economies.

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New Product Manager joins the team

Vertigo Ventures is delighted to welcome Dr. Lucy Davies to the team as the new Product Manager for our VV-Impact Tracker software. Lucy is passionate about encouraging and helping researchers to make their work matter in the world outside academia, and, enabling them...

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Announcing launch of world’s first University Impact Ranking

Working in partnership with Vertigo Ventures, Times Higher Education (THE) is set to launch the world’s first university impact ranking. This is the first global initiative to document evidence of higher education impact and is designed to capture unique new insights on universities’ contributions towards the UN Sustainable Development Goals. It will factor in aspects of university research, operations and impact.

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Top Universities are tracking their Impact with VV-Impact Tracker


Request your free trial today and start within a couple of weeks. Our team will give you a presentation and demo, listen to your needs and set up your very own VV-Impact Tracker environment.

*All requests for trials will be subject to a mutual NDA.


VV-Impact Metrics Framework

  • Established impact taxonomy since 2009
  • Enables understanding of Impact
  • Records supporting evidence
  • Structures data throughout project lifecycle
  • Creates organisational memory
  • Used by top universities and organisations
  • Visibile impact performance

Store supporting evidence

  • Add impact evidence accumulated during research.
    • Radio interviews
    • Meetings
    • News articles
    • Videos
    • Photographs
    • PDF reports
    • Emails
    • Datasets
    • Tweets and more

Create case studies

  • Storyboard function to develop case study structure, in 7 easy steps
  • Link to stakeholders, activities and indicators to create a full picture on the impact you have achieved
  • Use for engagement and impact case study reports
  • Assess ‘impact readiness’ in internal case study mock reviews

Impact Data Management

  • Traditionally information stored with individuals or in silos
  • Now accessible to teams across the organisation
  • Administrative burden removed
  • Systematically stored so information can be used now
  • Or in years to come as impact may be over a longer timescale
  • Available for grant applications and reporting
  • Can be re-purposed for different audiences

“The VV-Impact Tracker software is unique in the sector. VV also offers the best client support! I have used the tool to train academics about impact in general and they find it very helpful and instructive. My colleagues are very happy with VV-Impact Tracker and appreciative of its structure and the flexibility it provides.”

Jeung Lee

Impact Lead, responsible for leading the submission of the REF impact case studies, Brunel University

How VV-Impact Tracker Helps


Senior Management

  • Reporting impact to Management Committee and government departments
  • Visibility of organisations performance
  • Source of materials for communications
  • Identify opportunities for accelerating the organisations performance
  • Compelling stories to attract the best students
  • Website material


  • Impact Case Study Development
  • Project planning
  • Evidence for impact
  • Identify key activities for Pathways to Impact statements
  • Create and use individual impact records
  • External collaborators, research users and stakeholders upload evidence

Impact Officers

  • Impact reporting
  • Case study development
  • Organisational visibility
  • Add and view impact for each project
  • Data aggregation
  • Re-purpose information for different audiences eg RCUK, HEFCE
  • Grants – Project Planning

“Impact planning and reporting is a high priority to LJMU, especially in light of REF2014 and RCUK guidelines on impact. Other funders such as the EU (Horizon 2020) also want to see how the grants they are providing are making a difference in the world. With this in mind we realised that we needed a systematic way of capturing impact information (and needed it quickly!).

VV-Impact Tracker is an easy to use tool that our researchers across disciplines have quickly engaged with to store their impact information. The cloud-based product had a straight forward set-up, so our researchers could quickly log on and start recording and planning their impact. Staff from our central Research & Innovation Services work with academic colleagues across the organisation and support impact case study development as well as project planning for impact.

We run REF annual review exercises that include monitoring of potential REF impact case studies because the data and information are easily available.

As early adopters of VV-Impact Tracker (since July 2014),  we have fed into the ongoing developments of the tool. Vertigo Ventures really do listen and take onboard client feedback. They have involved LJMU in a variety of events, discussions and meetings; we really feel valued.”

Dr Diana Leighton

Research Excellence Framework (REF) Manager, Liverpool John Moores University