VERTIGO VENTURES’ VISUAL IDENTITY REFRESH
To see this in action, and for an overview of Vertigo Ventures please download our latest company profile.
At the very heart of our beliefs, we place great importance on enabling the measurement of impact and the ability to integrate that information into decision making. We are truly committed to the idea that doing this will have an overall effect on improving the sustainability of our planet.
“Impact reporting for a sustainable world”.
We recognise that your success is dependent on the impact you have. At our core we are passionate about your sustainability and helping you to get the results you need. We lead discussions about impact and help you to embed, track and report it. We are all about making it easier for you.
We have pioneered and innovated with confidence leveraging a decade of practical experience across sectors. We continuously apply this knowledge and experience to bring you a suite of products to support you with impact reporting.
We will partner with you to provide support and encouragement for your impact journey. We recognise that actively listening to what you need, helps us to help you. Ultimately, this will maximize the impact you deliver.
THE REFRESHED IDENTITY
To enact this change we have undergone a lengthy and involved process to reaffirm the brand identity assets (logo, colour pallet, approach to copywriting, fonts and visual frameworks) and have updated key collateral to facilitate a consistent transition. As an organisation, transitioning to this refreshed approach is integral to affording us more time to focus our energy on the things that matter: clients, innovation and our company culture.
View the before and after transformation side by side.
As we grow we need to allow space for expanding our product range, and by communicating this in a consistent way with the master brand we will ensure value feeds back to the rest of the organisation, but also avoid any confusion about who supports and powers these products and sub-brands.
The first example is the VV-Impact Tracker logo which utilises the master brand hallmark and an extended colour pallet. The second is VV-Impact Academy which encompasses all our training and consultancy services.