Impact Hub v2


Events: Research in the 21st Century

Friday, 19 June 2015 from 09:00 to 17:30 Edinburgh University Business School,  29 Buccleuch Place, EH8 9JS Edinburgh A number of factors are influencing the way we communicate research in 2015 including new technologies, publishing policies, the variety of research...

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Events: Evidencing the REF

Tuesday, 14 July 2015 from 08:30 to 13:30 Manchester Conference Centre, 78 Sackville St, M1 3NJ Manchester, United Kingdom Research Impact: Evidencing the REF will explore case studies and testimonials tohelp universities effectively measure impact and offer practical...

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Vertigo Ventures’ Brand Identity Refresh

Vertigo Ventures’ Brand Identity Refresh


We are excited to formalise a project we have been working on for several months now! We see this as the next step towards improving all aspects of the business and achieving our company vision. This identity refresh project was also a good opportunity to rethink the way we communicate our brand both internally and to our clients. While we will be rolling out the new brand slowly over the next few months (across our website, software etc.), we wanted to share with you an outline of our thinking, and the new logo.

To see this in action, and for an overview of Vertigo Ventures please download our latest company profile.


Our aim is to become the leading global provider of impact reporting software & services in the academic, corporate and non-profit sectors where impact is key. To do this we will enable impact data identification and recording capabilities within our partner organisations which will allow them to make more informed investment decisions and help them build better business cases.

At the very heart of our beliefs, we place great importance on enabling the measurement of impact and the ability to integrate that information into decision making. We are truly committed to the idea that doing this will have an overall effect on improving the sustainability of our planet.

“Impact reporting for a sustainable world”.


Alongside the brand refresh project we have also refined our brand values. Although we are more than “impact, expertise and partnership”, we believe these are the three pillars of our service offerings and reflect the goals we have as an organisation.


We recognise that your success is dependent on the impact you have. At our core we are passionate about your sustainability and helping you to get the results you need. We lead discussions about impact and help you to embed, track and report it. We are all about making it easier for you.


We have pioneered and innovated with confidence leveraging a decade of practical experience across sectors. We continuously apply this knowledge and experience to bring you a suite of products to support you with impact reporting.


We will partner with you to provide support and encouragement for your impact journey. We recognise that actively listening to what you need, helps us to help you. Ultimately, this will maximize the impact you deliver.


Our existing brand assets are now over 10 years old so we believe it’s time to refresh and refine what we have to improve the way we look, sound and act as a brand. A goal of this undertaking is to more closely align with both the current and future trends but also take advantage of more up to date design technologies. In this we see a great opportunity to improve the aspirational and professional appreciation of our brand across sectors.

To enact this change we have undergone a lengthy and involved process to reaffirm the brand identity assets (logo, colour pallet, approach to copywriting, fonts and visual frameworks) and have updated key collateral to facilitate a consistent transition. As an organisation, transitioning to this refreshed approach is integral to affording us more time to focus our energy on the things that matter: clients, innovation and our company culture.

View the before and after transformation side by side.


As we grow we need to allow space for expanding our product range, and by communicating this in a consistent way with the master brand we will ensure value feeds back to the rest of the organisation, but also avoid any confusion about who supports and powers these products and sub-brands.

The first example is the VV-Impact Tracker logo which utilises the master brand hallmark and an extended colour pallet. The second is VV-Impact Academy which encompasses all our training and consultancy services.

VV-Impact Newsletter Vol. 230

  1. The measurement tail should not be wagging the impact dog. Read more
  2. How to promote your research achievements without being obnoxious? Read more
  3. The SDGs are what the world needs. Will they be what the world gets? Read more
  4. Creating safe, inclusive campuses through collaboration. Read more
  5. RSM and Global Compact NL close alliance to help business impact SDGs. Read more

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VV-Impact Newsletter Vol. 229

  1. Join the New ‘International Impact Network’ Discussion Forum.  Read More
  2. How can Universities get more activists to take-up their research? Read more
  3. The evaluative inquiry: a new approach to research evaluation. Read more
  4. The biggest impact of university research is on teaching. Read more
  5. Developing a ‘capabilities approach’ for measuring social impact. Read more

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VV-Impact Newsletter Vol. 228

  1. Register for VV Webinar: How to approach Internal Impact Reviews. Read more
  2. Adviser opportunity at The House of Commons Foreign Affairs Committee. Read more
  3. Greater than the sum of its parts: why the GCRF Interdisciplinary Research Hubs should adopt a programme approach to research design and management. Read more
  4. A more inclusive legal system for Deaf Sign Language users. Read more
  5. LinkedIn for academia. Read more


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VV-Impact Newsletter Vol. 227

  1. Walking and talking research impact. Read more
  2. The characteristics and reporting quality of research impact case studies: A systematic review. Read more
  3. Policy impact: A ‘How to’ guide for researchers. Read more
  4. Approaches to SDG 17 Partnerships for the Sustainable Development Goals (SDGs)
  5. Celebrating Impact Prize now open. Read more

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VV-Impact Newsletter Vol. 226

  1. University Impact Ranking: time to submit your data. Read more
  2. Could it all be much ado about nothing?: A tragicomic perspective on research impact. Read more
  3. Building back trust: Demonstrating research impact. Read more
  4. Research Impact Summit 2018 – Nov. 19th & 20th. Read more
  5. Research impact resources. Read more

Try VV-Impact Tracker for FREE

Try VV-Impact Tracker for FREE

Upcoming Webinar: Planning for Impact in VV-IT (UK)

On 13 November at noon (UK time), Vertigo Ventures will run a webinar for UK VV-Impact Tracker clients on "Planning for Impact in VV-IT". This webinar will cover how to create Pathway to Impact statements and how VV-Impact Tracker can be used in creating these. The...

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Upcoming Webinar: Using the VV-IT Storyboard Function (UK)

On 16 October at noon (UK time), Vertigo Ventures will run a webinar for UK VV-Impact Tracker clients on "Structuring Compelling Impact Case Studies using the VV-IT Storyboard Function". This webinar will be a practical session around VV-Impact Tracker’s ‘storyboard’...

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Top Universities are tracking their Impact with VV-Impact Tracker


Request your free trial today and start within a couple of weeks. Our team will give you a presentation and demo, listen to your needs and set up your very own VV-Impact Tracker environment.

*All requests for trials will be subject to a mutual NDA.