VV-Impact Tracker

Plan, Capture and Report Your Impact – Demonstrate the difference you make

VV-Impact Tracker

  • For researchers, academics, impact officers, management
  • Visibility of impact performance
  • Enhanced collaboration system
  • Uses VV-Impact Metrics framework
  • Established impact taxonomy since 2009
  • Framework to understand impact supported by evidence
  • Secure, cloud-based platform

“The VV-Impact Tracker software is very well developed (unique in the sector) and VV offers the best client support.”

Jeung Lee

Impact Lead, Responsible for leading the submission of the REF impact case studies , Brunel University

Top Universities are tracking their Impact with VV-Impact Tracker

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VV-Impact Metrics Framework

  • Established impact taxonomy since 2009
  • Enables understanding of Impact
  • Records supporting evidence
  • Structures data throughout project lifecycle
  • Creates organisational memory
  • Used by top universities and organisations
  • Visibile impact performance

Store supporting evidence

  • Add impact evidence accumulated during research.
    • Radio interviews
    • Meetings
    • News articles
    • Videos
    • Photographs
    • PDF reports
    • Emails
    • Datasets
    • Tweets and more

Create case studies

  • Storyboard function to develop case study structure, in 7 easy steps
  • Link to stakeholders, activities and indicators to create a full picture on the impact you have achieved
  • Use for engagement and impact case study reports
  • Assess ‘impact readiness’ in internal case study mock reviews

Impact Data Management

  • Traditionally information stored with individuals or in silos
  • Now accessible to teams across the organisation
  • Administrative burden removed
  • Systematically stored so information can be used now
  • Or in years to come as impact may be over a longer timescale
  • Available for grant applications and reporting
  • Can be re-purposed for different audiences

“Impact tracker is a really easy and helpful piece of software. It’s been a revelation having somewhere easy to upload evidence.”


Liverpool John Moores University

Top Universities are tracking their Impact with VV-Impact Tracker

Find out why

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How VV-Impact Tracker Helps

Senior Management

  • Reporting impact to Management Committee and government departments
  • Visibility of organisations performance
  • Source of materials for communications
  • Identify opportunities for accelerating the organisations performance
  • Compelling stories to attract the best students
  • Website material


  • Impact Case Study Development
  • Project planning
  • Evidence for impact
  • Identify key activities for Pathways to Impact statements
  • Create and use individual impact records
  • External collaborators, research users and stakeholders upload evidence

Impact Officers

  • Impact reporting
  • Case study development
  • Organisational visibility
  • Add and view impact for each project
  • Data aggregation
  • Re-purpose information for different audiences eg RCUK, HEFCE
  • Grants – Project Planning

“Impact planning and reporting is a high priority to LJMU, especially in light of REF2014 and RCUK guidelines on impact. Other funders such as the EU (Horizon 2020) also want to see how the grants they are providing are making a difference in the world. With this in mind we realised that we needed a systematic way of capturing impact information (and needed it quickly!).

VV-Impact Tracker is an easy to use tool that our researchers across disciplines have quickly engaged with to store their impact information. The cloud-based product had a straight forward set-up, so our researchers could quickly log on and start recording and planning their impact. Staff from our central Research & Innovation Services work with academic colleagues across the organisation and support impact case study development as well as project planning for impact.

We run REF annual review exercises that include monitoring of potential REF impact case studies because the data and information are easily available.

As early adopters of VV-Impact Tracker (since July 2014),  we have fed into the ongoing developments of the tool. Vertigo Ventures really do listen and take onboard client feedback. They have involved LJMU in a variety of events, discussions and meetings; we really feel valued.”

Dr Diana Leighton

Research Excellence Framework (REF) Manager, Liverpool John Moores University