Vertigo Ventures Privacy Policy

by | May 9, 2017


The following  privacy policy sets out how Vertigo Ventures Ltd (“Vertigo”, “we”, “us” or “our”) collect, store, use and disseminate data relating to you and applies to all use of the Vertigo Ventures website and product (as defined below).  This privacy policy (the “Privacy Policy”) forms a part of the terms of use of the website which can be found here and terms governing use of our product.

For the purpose of the Data Protection Act 1998, the data controller is Vertigo Ventures Ltd registered at the Information Commissioner’s Office with number ZA108678.

If you have any concerns about your privacy, this privacy policy or our website or product please contact us at


The Vertigo website at  (the “Site”) and the VV-Impact Tracker cloud hosted research management system and any content they contain (the “Product”) are services owned and operated by us.  The Product enables individuals who register with us (each a “Registered User”) to collect, organise and analyse third party content for the purposes of evaluating the impact of a project on an organisation.

In this Privacy Policy, the “Service” is a reference to the Product and the Site or to any part of any of them.


We may ask you for, or you may submit, personal and non-personal information and data to us when you use the Service.  This could include:

  • your name and address;
  • your username and password;
  • your email address and ORCID (if you have one, find our more here:
  • your phone number;
  • your browsing and log data collected by Google advertising or analytics cookies and other technical means that we may employ to recognise your device when you visit the Site;
  • behavioural information such as the amount of time you spend using the Service, the links you follow from the Service, and the choices you make while using the Services (“Behavioural Information”); and
  • any content you submit to the Service (“Your Content”).

Please also see our Cookies section below for information about how we use cookies.

When you get in contact with us we may keep records of what is communicated.  This is to ensure we have a record of our discussion for future reference and so we can provide services to you more efficiently.

We might collect sensitive information about you, but we will never collect your sensitive information without your explicit consent.


We use data for the following purposes:

  • Name, username, address:  to enable you to make purchases and to manage your user account;
  • Password: to manage your user account;
  • Email address and ORCID: to manage your user account, to contact you with news, including to notify you about changes to the Service, or to offer you additional services.  By accepting this Privacy Policy you consent to us using your email address for direct marketing and advertising purposes;
  • Your Content: to process and make available Your Content to the Service;
  • Behavioural Information: to understand how you use the Service;
  • Google advertising and analytics cookies and anonymous identifiers: to conduct analytics on your visit to the Site, including by recording and analysing user behaviour, location, audience, demographic and interest data.  This information may be used in order to enable remarketing to you and may be shared with Google.

Information submitted to the Service may also be used to:

  • enable our compliance with applicable laws and regulations
  • enable our compliance with any agreements entered into between us
  • enable your use of the Service and associated services
  • understand how the Service is being used
  • provide you with an up to date, efficient and reliable service, and
  • generally run and improve the Service.


We may disclose personal information about you to trusted third parties (both inside and outside of the European Economic Area):

  • for the purposes and uses set out in this privacy policy;
  • for marketing purposes; and
  • to enable us to receive services which help us operate the Service.

Such third parties may include (without limitation): Microsoft, Google, Hootsuite, Citrix Systems, Amazon, DropBox, SurveyMonkey or Smartline International (where you respond to surveys we send out from time to time), Highrise, UserVoice, Heart Internet or Hootsuite Media.

Your personal information may also be disclosed:

  • if we  sell any businesses or assets, to the purchaser of those assets or business
  • with a view to preventing fraud or reducing credit risk, and
  • if we are obliged to do so to comply with law, regulations or a court order; if it is necessary to enforce any of our terms and conditions or any other agreements to which we are a party; if it is necessary to protect our rights, property or the safety of our customers or users.

You consent to the disclosure of your personal information to such overseas entities.


We will only use information collected about you in accordance with the Data Protection Act 1998.

By submitting your information you agree to our use of data about you as described in this privacy policy.

If you believe we have information about you that you do not want us to have or that you think is incorrect, please contact us.

Although we will do our best to protect your personal data from misuse, interference and loss and from unauthorised access, modification or disclosure, we cannot guarantee the security of data transmitted to the Service.  Any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


We use ‘cookies’ and similar technologies on the Service. Cookies are small computer files which the Service may store and/or access in your internet browser, enabling information to be transmitted to and from your internet browser or device and the Service. Cookies may also be stored in your internet browser by or on behalf of third parties, such as Google, Facebook, or providers of advertising services.

Cookies enable us to record anonymous information about you, including: the type of internet browser you use to access the Service, your computer operating system, the websites you visited before visiting the Service, the areas of the Service you visit and your IP address (which can provide information about your approximate geographic location).  Cookies cannot be used to disclose your individual identity.

We use cookies in order to:

  • learn about how the Service is being used and which types of individuals are using the Service
  • record and report user profile, behaviour, location, audience, demographic and interest data
  • record which other websites have referred users to the Service
  • optimise the Service and improve our services
  • make it easier for you to fill in forms on the Service and remember the information you have submitted to the form
  • enable the Service to remember your preferences
  • enable aspects of the Service to be customised, and
  • provide relevant advertising.

For more information about cookies, please visit  If you do not wish for us to use cookies when you use the Service, please adjust your Internet browser or device settings to decline cookies (your computer’s help file should tell you how to do this).  If you choose to decline cookies, some parts of the Service may not work properly.  By using the Service, you agree to our use of cookies as described above.

If you want to learn about how to opt out of Google Analytics, please visit or your Google Ads Settings.


We will only hold data about you for as long as necessary, bearing in mind the purpose for which that data was collected.


If you follow a link from the Service to any third party websites, you should be aware that those websites may have their own privacy policies.  We do not accept any responsibility or liability for those websites.  Please check the policies of any third party websites before submitting any personal data to them.

We may make changes to this privacy policy in the future, which will be posted on this page.  You should check this page from time to time to ensure you are aware of any changes.  Where appropriate we may notify you of changes by email or by putting a notice on the Service.

All questions, comments or enquiries should be directed to us.  We will try to respond to you within 48 hours. In accordance with applicable data protection law, you have a right to access, rectify and remove any of your data which are inaccurate, incomplete or outdated. You may exercise this right by contacting  or writing to Data Protection Officer at Vertigo’s address below. We reserve the right to charge a reasonable fee at our standard rate for any requests for copies of personal data held by us.


Albany House
Georgian Heights
Bourne End
Bucks, SL8 5NJ

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