Experts In Impact Measurement
Since 2010, Vertigo Ventures (VV) has been working with leading research organisations globally to help them identify, capture and report the impact of their work. Currently, VV are working closely with several universities in the United Kingdom, Australia and Hong Kong to help them best prepare for their national research assessment exercises of REF 2021, EIA 2018 and RAE 2020 respectively.
VV provides a range of services, such as impact training workshops, consultancy services, and, its proprietary software VV-Impact Tracker. All of them utilise VV’s innovative online impact capture and reporting framework, VV-Impact Metrics, developed over the past decade with close industry input. VV’s depth of impact expertise enables their clients to put their best foot forward in embedding impact measurement and reporting, and, ultimately to maximise the reach and significance of their work.
Impact Reporting for a Sustainable World
‘Robust impact reporting for success and sustainability’ is at the core of our belief system. By enabling the systematic measurement, analysis and reporting of impact we believe that we are contributing to a more sustainable world because future investment decisions can then be directed towards further positive impact. Our mission is to support organisations to fulfil their social, economic and environmental obligations and to help funders make better, more informed decisions, by enabling high quality impact data to be identified, recorded and amplified.
The core values of the team are:
Keep it simple: Making life easier is central to everything we do. Whether it is how we design new functionality for our software, VV-Impact Tracker, or, deciding how to communicate with each other, considering how it will make your life easier is the key question we ask ourselves.
Honesty: We believe that communication is key to successful delivery and our honest communication is best in class. We proactively seek feedback from all our clients and from within our own team. Honesty is key for self improvement, raising queries early, proactively suggesting ideas and implementing new innovative solutions.
Innovate: Embedding impact reporting is new for many. Work flows around impact are ever evolving so being able to lead and respond quickly, using the latest technological approaches, to establish efficient, easy work flows from the start, is our aim. Our clients inform our development to ensure our solution orientated functionality delivers.
Hard work: We go the extra mile to get the job done on time and move mountains if we need to as we take a solutions orientated approach, focusing on the end goal from the very start. Your success is our success so we want to ensure you always 100% satisfied with our service.
You should love us: We always strive to be a great group of people to work with. We are here to serve you and support your mission to report impact so we seek to be responsive to your suggestions, comments or queries to make reporting impact as easy as possible. As such we always welcome your feedback on how we are doing.
Laura introduces Vertigo Ventures and talks about Research Impact
Founder and CEO
As the CEO of Vertigo Ventures, Laura leads the strategy and growth of the company. Laura founded Vertigo Ventures in 2009 and led the development of the company’s flagship product, the VV-Impact Tracker, which is being used across the UK, Australia and Hong Kong by research institutions, across disciplines, to identify, capture and report the impact of their research. At Vertigo Ventures, Laura drives the company’s vision to embed impact reporting as part of business as usual for organisations, so that impact data is used for decision making. As such, Laura oversees service delivery, ensures the core values are at the heart of how the company operates and contributes to the impact agenda though co-writing papers and speaking at conferences with university colleagues and funding bodies. For example, publishing the HEFCE commissioned Impact Guidance Report, speaking at the Impact of Science Conference in Amsterdam and at the INORMS conference in Melbourne.
Meet The Team
Business Advisory Board
Software QA Engineer