About Us

Experts In Impact Measurement

Vertigo Ventures was founded to measure impact, and we work closely with our clients to deliver high quality impact reporting, which provides clear and actionable insight into how individuals and organisations can maximize the reach and significance of their impact.

We do this by providing a range of proprietary services, such as, training workshops, consultancy services, and our software programme VV-Impact Tracker. All of which utilize our innovative online reporting framework, VV-Impact Metrics, that we have developed over the past seven years. This depth of impact expertise enables our clients to put their best foot forward with embedding impact reporting and creating excellent impact.

Impact Reporting for a Sustainable World

Impact reporting for a sustainable world is at the core of our belief system. By enabling the measurement of impact the firm the team believe that  we are contributing to a more sustainable world because investment decisions can be directed towards positive impact. Our mission is to enable our clients to fulfill their social and legal obligations and to make better informed investment decisions, by enabling impact data to be identified, recorded and amplified.

The core values of the team are:

Keep it simple: Making life easier for all is the crucial sense check we do, whether it is how we design new functionality for our software VV-Impact Tracker or deciding how to communicate with each other, considering how it will make your life and our lives easier is the key question we ask ourselves.

Honesty: We believe that communication is key to successful delivery and that honest communication is best in class. We proactively seek honest feedback from clients that we work with and from within our team. Honesty is key for self improvement, raising queries early, proactively suggesting ideas and implementing new solutions.

Innovate: Embedding impact reporting is new for most people with new work flows around it evolving all the time so being able to lead and respond quickly, using the latest technology approaches, to establish efficient, easy work flows from the start, is our approach. Our clients inform our development to ensure our solution orientated functionality delivers.

Hard work: We go the extra mile to get the job done on time and move mountains if we need to as we take a solutions orientated approach, focusing on the end goal from the very start. Your success is our success so we want to ensure you’re ecstatic with our service.

You should love us: We should be a great group of people to work with. We are here to serve you and your mission to report impact so we seek to be responsive to your suggestions, comments or queries to make your job with reporting impact easier. As such we always welcome your feedback on how we are doing.

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Laura introduces Vertigo Ventures and talks about Impact Research

Laura Fedorciow

Managing Director

As Managing Director of Vertigo Ventures, Laura leads the strategy and growth of the company.  Laura Co-Founded Vertigo Ventures in 2009 and led the development of the company’s flagship product, the VV-Impact Tracker, which is being used across the UK and Australia by research institutions, across disciplines to identify, capture and report the impact of their research.

At Vertigo Ventures, Laura drives the company’s vision to embed impact reporting as part of business as usual for organisations, so that impact data is used for decision making. As such, Laura oversees service delivery, ensures the core values are at the heart of how the company operates and contributes to the impact agenda though co-writing papers and speaking at conferences with university colleagues and funding bodies. For example, publishing the HEFCE commissioned Impact Guidance Report, speaking at the Impact of Science Conference in Amsterdam and at the INORMS conference in Melbourne.

Meet The Team

Tatjana Nedeva

Laura Fedorciow

Managing Director

Aljon Quiambao

Aljon Quiambao

Software Engineer

Bob Fedorciow

Business Advisory Board

Chris McQuillan

Chris McQuillan

Business Advisory Board

Keiron Sparrowhawk

Business Advisory Board

Kristela Grace Aslarona

Software QA Engineer

Laurel Haak

Laurel Haak

Business Advisory Board

Maricel Cordero

Maricel Cordero

Senior Software Engineer

Martin Bloom

Martin Bloom

Business Advisory Board

Robert Peter Mansion

Robert Peter Mansion

Software Engineer

Serena Dibra

Serena Dibra

Marketing Associate

Shireen Ali-Khan

Shireen Ali-Khan

Client Relationship Manager

Tamika Heiden

Tamika Heiden

VV -Representative in Australia and New Zealand

Tatjana Nedeva

Tatjana Nedeva

Operations Manager

Join The Team - See Our Vacancies

There are no positions currently available.